A URL Shortener Face Off: Bit.ly and Goo.gl Go Head-to-Head
Wondering which URL shortener is right for you?Curious what the pros and cons are for Bitly vs Goo.gl?
As a URL shortener ourselves, we, of course, consider ourselves comparable to both Bitly and Google, but if you aren’t interested in using Rebrandly, we want you to know which other URL shorteners might be right for you.
So… Is it Bitly? Or is it Google? Or maybe something else all together. Let’s get into it. But first…
Spoiler: Bit.ly is way better than Goo.gl. Keep reading to find out why.
What to Look For in a URL Shortener
Ever since Twitter changed their rules on how links work inside Tweets, URL shorteners have no longer been about just shrinking a link. They are now more about tracking marketing efforts, branding your business, and using advanced features like link retargeting or conversion tracking.
Two of the most important features of a URL shortener are reliability and speed. Luckily both of these URL shorteners are extremely reliable, and extremely fast, but some of the smaller players in the market are not as reliable (don’t worry, we, at Rebrandly are very reliable as well).
Some of the features you may be looking f1or are:
- Ability to use a custom domain
- Ability to create a custom URL slug
- Number of links you can create for free
- Number of clicks you can get for free
- Link analytics and the dashboard design
- Privacy – keeping the link clicks data private
- Ability to change the destination URL
- Ability to easily add UTM parameters using a URL builder
- Geographical link click information
